Over the past 6 years we’ve been proudly supporting parents by providing helpful advice and sharing the best baby product deals we find in stores across Ireland via the BabyDoc Club. In 2021 we decided to open our Dublin store in response to demand from our Club members.

We feel that buying your first buggy, car seat, or nursery items should be a fun, enjoyable and positive milestone along your journey.
But for many first-time parents they're left feeling overwhelmed and confused by the sheer range of options.

We’re here to help by simplifying the choice as we stock only the items we genuinely believe in, as well as making sure you get the best deal with our Price Match Guarantee.

So, get in touch if you need any help or advice and we’ll be on-hand every step of the way.